Reading 254-112

TEXT OF READING 254-112

Text

Date: 6/15/1942 Sex: M ReadingID: 1250

This Psychic Reading given by Edgar Cayce at the office of the Association, Arctic Crescent, Virginia Beach, Va., this 15th day of June, 1942, in accordance with request made by Hugh Lynn Cayce, Manager of the Association for Research & Enlightenment, Inc.

[Edgar Cayce; Gertrude Cayce, Conductor; Gladys Davis, Steno. Hugh Lynn Cayce.]

Time of Reading 11:15 to 11:35 A. M. Eastern War Time.

1. GC: You will have before you the work of the Association for Research and Enlightenment, Inc., in studying and presenting the work of Edgar Cayce, especially as it relates in the present to the publication of the book titled THERE IS A RIVER written by Thomas Sugrue. Within the next few days Hugh Lynn Cayce, present in this room, will discuss the details of distributing the first special edition of this book with Norman Hood and William Sloane of Henry Holt and Company, New York, N.Y. You will give any advice and counsel which will make possible the best possible presentation of this book; answering the questions which are presented at this time.

2. EC: Yes, we have the work of the Association for Research and Enlightenment, the publication of the book THERE IS A RIVER.

3. In considering this character of publication, to be sure many things are to be taken into consideration; especially as to the distribution of the pre or special edition.

4. There has been sufficient interest aroused in many varied portions of the country. This, - as has been and is and should be the policy, - is individual. Yet with the publication of this story, if there is the announcing, and the seeking that these individuals - in all portions of the country - announce and attempt to get others to read the book, it will go into - in the general edition - at least its seventy-eighth printing. This may be a concept of its reception.

5. There may be even the request for another character of special edition. This will be at another revival.

6. As to the manner of discussion, then:

7. As soon as it is in keeping with the policy of the publishers to print the regular edition, it will find reception - because of the interest aroused by the pre-edition in so many portions of the country. It is not because of any special merits to the character depicted, but because of the purpose that is told of. For, it is the season, the time, when men - everywhere - are seeking to know the relationships to the Creative Forces, God; to the hereafter, and to much of that which is touched upon in the book itself.

8. Then, insist that there be the right character of announcement of the special edition. But it will require a special letter from either the Association or some one of the office of same, if the full amount undertaken is to be distributed before the first of the year.

9. Ready for questions.

10. (Q) Are we correct in suggesting the printing of 1000 copies as the special autographed edition? (A) This is very well, as has been indicated.

11. (Q) Is the price of 5.00 per copy correct? (A) 4 or $5 would be correct.

12. (Q) Any suggestions as to the circular prepared by Thomas Sugrue for distribution to members and friends announcing this book? (A) As has been indicated, this should be not only the regular circular to announce the book but also with same there should be sent a personal letter from the office of the Association.

13. (Q) Who should sign this personal letter? (A) Either the secretary that is appointed for the sale of the book, as the receiver of same, or the secretary of the Association, or Cayce.

14. (Q) Are there any other suggestions which Hugh Lynn Cayce may make to Sloane and Hood which would aid in the presentation of this book? (A) Each is very well sold on the material, if the Association is. There should be the ability, then, to present as to what the personal or first edition may be, where it may be sold, and how many there are with whom there has been and is being kept personal contact - if this numbers a thousand, fifteen hundred, or a hundred. Whatever the amount two or three times that many may be sold. This is not to impress that it will be a great sale, but that there is the interest that will be shown.

15. (Q) Are there any steps, outside of the letter, which may be taken by the Association office in securing the widest possible distribution and best reception of this special edition? (A) As has been indicated, this is the manner. This will lay the foundation, that there will be a wide distribution of the book through the regular channels.

16. (Q) What general effect may the war situation be expected to have on the sale of the trade edition of the book? (A) It’ll triple it!

17. (Q) If suggestions from Hugh Lynn Cayce would be considered as to the best time for presenting the trade edition of the book, what time would be recommended? (A) As has been indicated, as soon as the policies of the publishers would allow for the presentation of the trade edition.

18. (Q) Are there any other suggestions regarding the presentation of this book which may be given at this time? (A) These, if they go through their regular channels, will be sufficient.

19. We are through for the present.

Copy to Hugh Lynn Cayce ” ” Ass’n file

Reports

Reports & Follow-up

R1. 6/20/42 See 254-113 continuation re. publication of TIR.

R2. 7/27/42 See HLC’s letter to Mr. [257] re. sending 2M letters re special edition of TIR.

R3. 7/29/42 See 254-113, Par. R1, form letter re special edition.

R4. 9/8-24/42 See HLC’s letters to Mr. [257] re special edition.

Background

Background

None.

Mentioned Entities

A.R.E. (Association for Research and Enlightenment), Hugh Lynn Cayce, Thomas Sugrue, Creative Forces, Gertrude Cayce, Gladys Davis, New York City, Purpose, Virginia Beach

Source: The Complete Edgar Cayce Readings, A.R.E. CD-ROM (2006). Reading 254-112, ReadingID 1250.